Get to the good stuff

BOOM! 

A million sales within a week of opening our first very own cafe with a choice of side condiments of Pemba Food Corp after 18 years of a stolen dream, this is my family's business.

This is not the story I'm telling but I wanted to catch you in a thought that now isn't too far to understand. You must be persuasive when telling a story but also understand that you must be entertaining as well. You must hook the audience into the reason for your passion for the business. 

Let them respect you by sharing personal experiences through the lesson learned leading up to the Storytime. 

Speaking of respect, 

Check out this video where Anthony Miyazaki shares short tips about the importance of brand storytelling. 

He explains that the brand story is that we connect with you essentially through your interest in the product or service. I admired his quick and inventive approach to providing so much information to his audience in less than a minute and a half.   While innovatively informing us about brand storytelling, his tips made me think about where I can place these aspects personally as well as professionally. Consumers frequently crave the connection between the brand and the founder because it appeals to their decisions. 

This is where I can learn to inform my environment about many things that I plan to introduce to my company without giving so much detail, just as I would to a customer. I'm not saying you have to force a story into everything you value-producing, but you should always find a deeper way to seek out what you're going through to learn and accept that as a challenge to one day provide insight to the world. This is a crucial part that is known to bring your brand alive, Miyazaki says, so that you can create space for your customers to join you in your story.

This is the importance of brand storytelling.